My Story

Step out of line, ladies,
Step out of line!

Do you know where this call comes from?

Maybe you recognize it from a video that went viral on Facebook a few years ago.

If not – don’t worry, when you finish reading, the clip will be right here for you to watch.

For me, it was a message from my grandmother, Rivka – the incredible woman I grew up with and learned from. It was only after her passing that I realized we were not only similar in appearance, but also deeply alike in essence.

At the time, I wanted a tattoo that would spark conversations about her, giving her memory a place of honor in my life.

I asked the question out loud… and she answered. This video was my answer.

I understood that, like her, I’m not here in this lifetime to live life exactly “by the book.”

You know the saying, “They closed the door on her, so she came in through the window”?

Well, in her case – that actually happened!

That’s how I live my life too – and that’s how I run my business. Because, in my case, my business is me.

Fixer, problem-solver, top-tier executor, an angel in human form, a champion – these are just some of the titles I’ve been given over the years. And yes… I still blush when I write that.

My journey has probably given me more courage than most to say, openly and honestly, what I am – and what I’m not.

I’m not shy about saying what I’m good at.

I’m great with people, and I think with them, not just for them – stepping outside the lines to achieve the best possible results together. The kind of results that make them give me those titles I just mentioned.

Want to hear more?

Let’s start with my grandmother’s story – and take it from there.